Sponsorship Criteria Please be aware that each sponsorship application submitted to MTN will be evaluated according to the following criteria: - The alignment of the sponsorship to MTN Business and Communication Objectives.
- There must be a strategic fit between the sponsorship's target markets and those of MTN.
- The sponsorship must have a strong media element to allow for a broad reach among MTN's target markets.
- The sponsorship must provide a platform drive usage of the MTN network.
- The sponsorship must offer a substantially favourable return on investment.
- MTN will not consider the sponsorship of an individual.
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